4 Pinterest Mistakes you’re making (and how to fix it)
You’re not posting multiple times a day
Pinterest rewards consistency. Unlike some other platforms such as Instagram and TikTok where one high quality post per day is perfectly acceptable, Pinterest thrives on frequent activity. Posting multiple times a day ensures your content is regularly appearing in front of users and aligns with the platform’s algorithm.
Fix: Aim to post 2-5 pins per day, mixing original content and curated pins that resonate with your audience. Use the Pinterest scheduling tool to keep your pinning consistent and so you don’t have to worry about manually pinning on busy days.
2. Your Pin Designs Are Too Wordy
Pinterest is a visual search engine, and eye-catching, simple designs are what stop the scroll. Overloaded pins with too much text or cluttered graphics can confuse users and fail to convey your message quickly. Remember what your end goal is with Pinterest marketing. Whether that is to increase website traffic, sell more products, book clients, or all of the above, remember your motive and how your designs are going to achieve that.
Fix: Opt for clean, aesthetically pleasing designs. Use bold headlines, minimal text, and high-quality imagery. Tools like Canva offer Pinterest templates that can help you create visually stunning pins that communicate your message at a glance.
3. You’re Not Researching Trending Keywords for Your Industry
Pinterest is essentially a search engine, and keywords are key to getting your pins discovered. If you’re not incorporating trending, relevant keywords into your pin descriptions, titles, and boards, you’re missing out on visibility.
Fix: Spend time researching what’s trending in your industry. Use Pinterest’s search bar and tools like Pinterest Trends to find popular keywords. Incorporate these naturally into your pin descriptions, board titles, and profiles for better reach.
4. You’re Not Diversifying Your Boards
If all your pins are going to a single board, or even worse are not organized into Pinterest boards you’re limiting their exposure. Pinterest users often search for specific boards, and having a variety of well-curated boards helps your profile appear more often in searches. This way your followers can find exactly what they are looking for when browsing your Pinterest profile.
Fix: Create multiple boards that target different aspects of your niche or industry. For example, a photographer could have boards for wedding photography, portrait inspiration, or editing tips. Diversify your content across these boards to reach different audiences while staying on brand. Also don’t be afraid to have your boards slightly overlap. This way you can pin your pins to multiple boards.
Managing Pinterest can be time consuming and overwhelming, but you don’t have to do it alone. As a Pinterest manager, I specialize in helping bloggers, photographers, e-commerce brands, and entrepreneurs like yours grow their presence on Pinterest. From creating eye catching designs to developing a Pinterest marketing strategy tailored to your industry, I’m here to help your business growth through Pinterest!
